António Archer - Founder and CEO

António Archer is one of the founders of Happo. He is 27 and he decided to launch the brand when he was at 50% lay off position at his main job in Barcelona. Here, you can learn more about his principals:

We are living a change of era and more and more companies are going digital. In fashion, the flow of production to the final consumer is adapting to a new reality - those who do not adapt will not be able to get ahead.

By creating Happo with the "happoness" concept, the main goal would be to bring happiness to the world on more difficult times - but what does happiness mean if we end up being against environmental and ethical principles in some parts of our business? Would it be sensible to make a recycled, sustainable, and "environmentally friendly" product if we then exploit people in underdeveloped countries? Not for us; and for this reason, the first thing we did was to set up the whole flow from the selection of materials to the final cycle of our products. This is where the term "sustainability" comes from, which today is compared to ecological products, but in reality "sustainability refers, by definition, to the satisfaction of current needs without compromising the ability of future generations to meet theirs, ensuring a balance between economic growth, environmental care, and social welfare."

Speaking specifically of Happo, the masks are for protection and a health product, so there are guidelines to follow. At first, we tested with cotton and organic cotton but found that it was not feasible - mainly in the summer as this material is too hot. We switched to polyester, the material we use today. We make all Happo in Portugal where we can ensure the quality of production but above all, we are fair to all those who contribute to this project.
As it was a project thought and launched in 15 days, we did not have time to make a real business plan with growth and sales perspectives; we wanted to help people and above all avoid disposable masks. What does this mean? That we launched the product at a price thinking only in production cost, marketing, shipping, and a maximum of 15% margin (for possible future costs and investments). All the business flow is done by us so there are no intermediary costs to call "direct to consumer". This also allows the final cost to go down, where it puts us in the cheapest and best quality products on the market.

Our big straight is to recycle the masks after use; we had set up a pilot test in Porto with a deposit of masks in several points where people could throw them away after the maximum wash cycle. We would try to recycle and reuse the materials.
What happens is that about 90% of the masks collected were not Happo - which presupposes manual human separation - and not knowing the components and materials used by other brands made the work almost impossible. We are currently mounting a new strategy without compromising the safety of our equipment where this separation can be done mechanically.

The best advantage of launching a sustainable business is in our awareness - there is no money in the world that brings us a better feeling than we are helping people without compromising the environment and society.